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This month, we feature the interesting story of Half.com, Oregon.
In 1999, eCommerce company Half.com approached the small town of Halfway, Oregon and asked them to change the town’s name as part of a publicity stunt. In exchange for $110,000.00 and 20 new computers, a deal was made. The city of Halfway renamed itself Half.com – America’s First Dot-Com City. The deal lasted one year.
In 2000, juggernaut eBay purchased Half.com for north of 300 million dollars. The publicity stunt worked for one side… The town of Half.com soon changed its name back to Halfway and as of 2016, their population has now sky rocketed to 293 people.
This drink is for the simple man. Cheers to you Half.com, Oregon.
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